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Felicia
Thomas
Senior Business Strategy Manager
Microsoft
Felicia Thomas is a seasoned professional with extensive experience in marketing, business strategy, and sales enablement, gained through her work at Microsoft, NCR, & Sage. With a strong focus on developing and executing Go-to-Market operations, Felicia focuses on sales performance and business growth by developing and executing strategies that empower sales teams and align marketing efforts and business strategies. Having worked on a wide range of global initiatives, Felicia is passionate about creating frameworks that bridge the gap between corporate strategy and effective sales execution. Felicia looks forward to sharing her insights with the broader community at Sales Enablement Summit on how businesses can optimize their sales enablement practices in today’s fast-paced, ever-evolving marketplace.
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04 June 2025 13:30 - 14:15
Panel discussion: Winning stakeholder support and securing buy-in
Securing stakeholder support and buy-in is crucial for continued enablement success and growth. This panel discussion brings together industry leaders and experts to explore effective strategies for building influence and gaining the necessary support from key stakeholdes, supercharging enablement efforts.. Key focus areas: - Learn how to identify and align with the priorities and concerns of stakeholders to build trust and rapport. - Discover methods for crafting compelling narratives and delivering them in ways that resonate with diverse audiences. - Gain insights into forming partnerships and coalitions that strengthen your position and enhance your influence. - Explore practical approaches for addressing objections and turning skeptics into advocates.