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Matt
Fetty
Director, Sales Strategy & Enablement
Deque Systems
Matt Fetty is the Director of Sales Strategy & Enablement at Deque Systems. Over the last 12 years, Matt has worked in various sales roles, from individual contributor to sales leader, culminating in his current sales enablement function. At Deque, he equips the sales team with the strategy, tools, and training they need to exceed sales targets. Working directly with sales management, account executives, and cross-functional teams, he implements practical strategies to improve sales performance. Recent projects include overhauling Deque's Content & Learning Management Systems, establishing the sales enablement function at Deque, creating a repeatable onboarding process, developing a Sales Management Operating System, rebuilding the Sales Playbook, and implementing the Challenger Sale Methodology.
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03 June 2026 15:45 - 16:30
Panel | AI on the front line: turning intelligence into consistent execution
AI is everywhere but consistent execution is still elusive. Sales teams have more data, tools, and insights than ever, yet performance remains uneven. Top reps win. The rest struggle to translate intelligence into action. Enablement sits at the center of that gap. In this panel, we’ll explore how AI is reshaping sales enablement, not as a replacement for people, but as a force multiplier for focus, timing, and behavior change. You’ll learn where AI actually moves the needle in the field, how leading organizations are embedding intelligence into daily workflows, and why execution is the real competitive advantage. This session cuts through the hype to show how enablement leaders can use AI to reinforce what great looks like, scale best practices, and drive consistency without adding complexity. The result? Faster ramp, better adoption, and performance that’s repeatable not accidental. If intelligence is abundant but execution is fragile, this keynote will show you how to put AI where it belongs: on the front line, driving real results.