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Merav
Ammar
Director, Global Partner Ecosystem Enablement
SentinelOne
Merav is a seasoned Partner Sales Enablement Leader with extensive experience in enabling sales for enterprises, service providers, and strategic accounts through direct channels and strategic partnerships (B2B and B2B2C). Her expertise spans the development and delivery of comprehensive Sales, Go-to-Market, and Technical training programs. Known for her proactive and creative approach, Merav excels at providing real-time solutions and consistently ensuring high levels of customer satisfaction. Her strong communication skills and commitment to cross-functional collaboration enable her to build robust relationships both internally and externally. She is a firm advocate for collaboration and embraces the "Winning Together" mindset. Merav leads by example, fostering a culture of teamwork and striving to optimize business outcomes. As a lifelong learner, she is dedicated to exploring innovative strategies to drive program success and maximize results. By staying ahead of industry trends and leveraging cutting-edge approaches, Merav continues to propel sales enablement initiatives to new heights.
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03 June 2026 16:00 - 16:30
Fireside chat | From training to business impact: How enablement leaders drive measurable results
Enablement leaders are under increasing pressure to demonstrate business impact, not just deliver training. The most successful organizations are moving beyond completion rates, content consumption, and event attendance to focus on what matters most: changing behavior, improving productivity, accelerating revenue, and driving measurable business outcomes. In this fireside chat, Merav Ammar, Global Partner Enablement Director at SentinelOne, and Theresa McCluskey, VP of GTM Enablement at Vectra AI, will share a practical framework for connecting enablement initiatives directly to revenue goals. Drawing from real-world experience across sales, partner, and GTM enablement, they will explore how to align with executive priorities, design for behavior change, operationalize programs through AI and scalable workflows, and measure the impact that leaders care about most. Attendees will leave with actionable strategies to transform enablement from a training function into a business acceleration function, along with a clear framework for linking learning, execution, and results. Whether you support sales teams, partners, customer success, or revenue organizations, this session will help you build enablement programs that drive adoption, influence performance, and prove their value to the business.