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Merav
Ammar
Director, Global Partner Ecosystem Enablement
SentinelOne
Merav is a seasoned Partner Sales Enablement Leader with extensive experience in enabling sales for enterprises, service providers, and strategic accounts through direct channels and strategic partnerships (B2B and B2B2C). Her expertise spans the development and delivery of comprehensive Sales, Go-to-Market, and Technical training programs. Known for her proactive and creative approach, Merav excels at providing real-time solutions and consistently ensuring high levels of customer satisfaction. Her strong communication skills and commitment to cross-functional collaboration enable her to build robust relationships both internally and externally. She is a firm advocate for collaboration and embraces the "Winning Together" mindset. Merav leads by example, fostering a culture of teamwork and striving to optimize business outcomes. As a lifelong learner, she is dedicated to exploring innovative strategies to drive program success and maximize results. By staying ahead of industry trends and leveraging cutting-edge approaches, Merav continues to propel sales enablement initiatives to new heights.
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03 June 2026 16:00 - 16:30
Fireside chat | Beyond the portal: Building a partner enablement strategy that actually drives revenue
Partner enablement has evolved far beyond uploading content to a portal and hoping partners engage. In today’s competitive channel landscape, high-performing organizations are rethinking how they equip distributors, resellers, alliances, and strategic partners to confidently sell, position, and deliver value. This session explores how leading enablement teams are transforming partner programs into measurable revenue engines by aligning onboarding, training, sales plays, certifications, and co-selling strategies around the partner experience. Attendees will learn practical approaches for increasing partner adoption, accelerating time-to-first-deal, improving field alignment, and creating scalable enablement programs that partners actually want to use. Whether you’re building a partner enablement function from scratch or optimizing a mature ecosystem, this session will provide actionable frameworks, real-world lessons, and proven strategies to turn partner engagement into consistent pipeline growth.