Carol Ferrara-Zarb is a visionary enablement leader with a proven record of transforming global revenue organizations, from lean startups to large scale enterprises, within the technology sector. She specializes in designing and executing scalable enablement strategies, leveraging AI and analytics to drive sales productivity and building talent frameworks that last. She is widely recognized for building high performing teams, optimizing sales processes, and aligning cross functional initiatives to accelerate business growth. As Head of Global GTM Sales Enablement at Zoom, Carol spearheads the strategic direction and delivery of revenue enablement initiatives for more than 2,000 sales professionals worldwide. She has implemented AI driven tools to enhance onboarding and training, meaningfully improving sales execution, internal productivity, and organizational agility. Under her leadership, the enablement function has been transformed, delivering measurable gains in talent development, sales performance, and team productivity.