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Duncan
Trawick
Sales Enablement Manager
Keyfactor
Duncan is a sales enablement professional passionate about helping revenue teams translate knowledge into effective sales execution. Drawing on his experience in both frontline sales and revenue enablement, he brings a practical, human-centered approach to onboarding, sales methodology adoption, and performance improvement. At Keyfactor, he develops scalable enablement programs that equip sellers with the skills, tools, and confidence to succeed, with an emphasis on measurable behavior change and business outcomes. He is particularly passionate about the intersection of artificial intelligence, learning, and sales performance. Duncan explores how emerging technology can reduce friction in sellers' day-to-day activities, reinforce best practices, and make effective sales behaviors easier to execute.
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27 October 2025 16:30 - 17:00
Panel | AI use cases that actually move the needle for enablement
Every enablement professional has sat through a pitch promising that AI will transform their function overnight. Most of those promises evaporate the moment they hit a real workflow. This session cuts through the noise to focus on what is actually working right now: the specific, tested applications of AI that are freeing up enablement teams' time and sharpening the quality of what they produce. Rather than theorizing about the future of AI in enablement, this session grounds the conversation in practice. Expect real examples of how enablement leaders are using AI to accelerate content creation, personalize training at scale, surface coaching insights from call data, and cut down the manual work that eats into strategic time. The goal is not to chase every new tool, but to build a practical filter for which AI applications are worth adopting and which ones simply add noise to an already full plate. Key takeaways: - Concrete AI use cases enablement teams are using today, and the specific time or quality gains they are seeing - A framework for evaluating whether a new AI tool or workflow is worth adopting versus a distraction - Practical first steps for enablement professionals who want to start using AI without a technical background or big budget