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Elay
Cohen
CEO and Co-founder
SalesHood
Elay Cohen is a successful entrepreneur and recognized leader in B2B software sales. He is the CEO and Co-founder of SalesHood, an agentic AI Sales Enablement Platform transforming how companies scale revenue and productivity. Elay is on a mission to boost the performance of salespeople by making selling more efficient, data-driven and effective. A seasoned executive, Elay held key leadership roles at Salesforce and Oracle. As Salesforce’s SVP of Sales Productivity, he helped scale revenue from $300M to $3B and partnered with Marc Benioff to pioneer the field of sales enablement. In recognition of his impact, Elay was named Executive of the Year in 2011. A best-selling author, Elay wrote Enablement Mastery, the definitive guide for sales and marketing leaders building high-performing teams. Elay regularly partners with companies, agencies, and educational institutions to elevate the sales profession through innovative, game-changing sales technology and enablement practices.
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27 October 2025 11:15 - 11:45
More Capacity, More Impact: What Enablement Leaders Are Really Doing with AI
Enablement teams are being asked to do more with the same people: faster ramp, more programs, more coaching, and proof that it all moves revenue. AI is supposed to help. Most teams are still waiting to see how. In this session, enablement leaders who've already made the shift share how they build role plays for an entire sales org in an afternoon, get reps practicing because they want to, keep hundreds of sellers ready with teams of one or two, and carry that work all the way into the deal with buyers. No theory and no hype. Just what's working and what isn't.