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Jonas
Master
Head of Sales Enablement
Rippling
Hi I’m Jonas Master, Head of Revenue Enablement at Rippling. I started my career in Sales, first carrying a quota as an IC, later as Head of Revenue managing a 150+ person sales floor. While I loved the excitement, pressure and competition of owning a $20M+ number, I found that I was even more passionate about helping sellers develop new skills, hit new benchmarks and progress in their sales careers. That’s been the north star of an unforgettable 8+ year journey as an Enablement Leader at companies like LogMeIn, Acquia and Rippling where I’ve been lucky enough to build out high-performing Enablement teams serving some of SaaS’ most ambitious Revenue Orgs.
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27 October 2025 14:00 - 14:30
The strategic enablement journey: Part 1 – Aligning enablement to business strategy
As enablement continues to evolve, success is no longer measured by the number of training sessions delivered or assets created, it is measured by business impact. To become a true strategic function, enablement leaders must understand the organization's priorities, align initiatives to revenue goals, and demonstrate how their work contributes to measurable business outcomes. In the first session of this two-part masterclass, you'll explore the foundations of strategic enablement and learn how to shift from supporting the business to shaping it. Through practical frameworks and real-world examples, discover how to align enablement with business strategy and build a function that drives long-term growth and performance. Attendees will learn how to: - Align enablement initiatives with business objectives and revenue priorities. - Identify where enablement can create the greatest strategic impact across the organization. - Move beyond tactical execution to become a proactive business partner. - Build a strategic enablement roadmap that delivers measurable business value.