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Event starts in:
29

days :

10

: hours :

42

minutes

11

until Catayst starts

January 21, 2026
South San Francisco Conference Center
255 South Airport Boulevard
South San Francisco

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agenda

Five expert-led tracks. One 360° view of GTM.

Nail standout launches, build scalable GTM playbooks, empower sales, streamline operations with AI, and drive customer loyalty, retention, and expansion.

Use the filters to explore our multi-track agenda and customize your onsite experience.

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What's on
Sales Enablement
Product Marketing
Customer Success
Go-to-Market
Revenue Operations
Sales Enablement
Sales Enablement
08:00
Exhibition & networking
Registration and breakfast
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09:00
Catalyst by Sales Enablement Collective
Ice breaker and introduction
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09:15
Catalyst by Sales Enablement Collective
Ruthless adaptation: Elevating sales enablement to a board-level conversation
Andrew Zinger, Senior Director Global Sales Enablement, Fastly
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09:45
Catalyst by Sales Enablement Collective
Fireside chat: Shortening ramp time and boosting sales productivity on a lean budget
Kris Schultz, Director, Sales Enablement, Rhombus
Sean Bailey, Director of Revenue Enablement, Azuga
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10:15
Catalyst by Sales Enablement Collective
Building a content engine sellers actually use
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10:45
Exhibition & networking
Networking and coffee break
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11:15
Catalyst by Sales Enablement Collective
AI that sells: Real enablement use cases you can steal
Don Schmidt, Senior Director, Sales Enablement, Deel
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11:45
Catalyst by Sales Enablement Collective
Turning conversation data into coaching that closes deals
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12:15
Catalyst by Sales Enablement Collective
From training to transformation: Pivoting enablement into a true growth engine
Sara Kwan, Director, Global Sales Enablement, Intuit
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12:45
Exhibition & networking
Lunch
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13:45
Catalyst by Sales Enablement Collective
Roundtable discussions: Solving today’s toughest enablement challenges
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14:30
Catalyst by Sales Enablement Collective
Mastering change management: Turning enablement launches into lasting behavior
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15:00
Catalyst by Sales Enablement Collective
Building your charter, operating model, and metrics
John Chinello, Senior Director, Global Sales Enablement, F5
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15:30
Exhibition & networking
Networking and coffee break
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16:00
Catalyst by Sales Enablement Collective
Panel | From reactive to strategic: Redefining enablement’s role in the GTM engine
Andrew Hazard, Director, Revenue Enablement, Webflow
Sara Kleiman, Senior Director of Sales & Partner Enablement, Automation Anywhere
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17:00
Exhibition & networking
Happy hour sponsored by Sales Enablement Collective
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Product Marketing
09:15
Launch by Product Marketing Alliance
The next era of PMM: Owning the mandate at the center of GTM
Harsh Jawharkar, VP Product Marketing, Pagerduty
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09:45
Launch by Product Marketing Alliance
Positioning power plays: How to win exec buy-in and lock in your narrative
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10:15
Launch by Product Marketing Alliance
Supercharged marketing: From gamified messaging to AI-powered everything
Lanie Schenkelberg, VP, Product Marketing, Inovalon
Christopher Marin, Associate VP Digital Marketing, Inovalon
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11:15
Launch by Product Marketing Alliance
Panel - PMM GTM horror stories (and how we survived them)
Karen Zhang, Former Head of Product Marketing, eBay
Maura Tuohy Di Muro, Roblox
Marc Canabou, VP, B2B and Product Marketing, Visa
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12:00
Launch by Product Marketing Alliance
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga Levchik, Head of Competitive Intelligence, Culture Amp
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14:03
Launch by Product Marketing Alliance
Breaking GTM inertia: leading change across silos and distributed teams
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15:00
Launch by Product Marketing Alliance
Unlocking growth through pricing power
Jon Rooney, VP, Product Marketing, Box
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16:00
Launch by Product Marketing Alliance
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena Kozlova, VP, Marketing, Finch
Neel Patel, Head of AI, Product Marketing, Asana
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16:30
Launch by Product Marketing Alliance
PMMs - You don’t need to throw out the GTM playbook because of AI
Andrew Keating, VP of Product and Solutions Marketing, LogicMonitor
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Customer Success
09:15
Expand by Customer Success Collective
The language of expansion: Communicating value that matters
Haille Trimboli, Associate Director, Customer Success, Harvard Business Impact
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09:45
Expand by Customer Success Collective
Pooled CS teams: Efficient, expandable, and customer-centric
Laurence Leong, Head of Scaled Customer Success, Okta
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10:15
Expand by Customer Success Collective
Why great work isn’t always enough: Expand your career
Jen Gussman, Director, Customer Success Account Management, Microsoft
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11:45
Expand by Customer Success Collective
Interactive roundtable discussions: Aligning CS with GTM strategy
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13:30
Expand by Customer Success Collective
Panel | Scaling and expanding customer success: The AI advantage
Aabhas Lal, Director, Customer Success, Securonix
Harita Salvi, Senior Director, Global Customer Success, Jumpcloud
Kelsey Kearns, Head of Customer Success, Rockerbox, DoubleVerify
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15:45
Expand by Customer Success Collective
Panel | The revenue side of CS: Renewal and expansion strategies that work
Chris Bezold, Senior Director of Customer Success, LucidLink
Paul Kelley, Director of Customer Success, EarnIn
Lino Persi, VP, Customer Success, Oracle
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16:30
Expand by Customer Success Collective
Expanding CS reach without adding headcount
Tony Gulley, Director of Customer Success & Strategic Operations, EliseAI
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Go-to-Market
09:15
Momentum by GTM Alliance
Panel: Aligning product, marketing, sales, and CS before you launch
Noah Marks, SVP & Head of Commercial Strategy and Operations, Diligent
Ashmita Gaur, Director, Product Strategy & GTM, Meta
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10:00
Momentum by GTM Alliance
Evidence-based ICP and segmentation
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11:00
Momentum by GTM Alliance
Fireside chat: Positioning, messaging, and storytelling: how PMM and enablement make it stick
Matt Francis, VP, Global Sales Readiness, Cloud ERP, SAP
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11:30
Momentum by GTM Alliance
Panel: Choosing and sequencing GTM motions
Sid Singh, Head of Strategy, Biz Ops, NetApp
Vijay Swaminathan, Senior Director, GTM Strategy and Operations, Databricks
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12:15
Momentum by GTM Alliance
The GTM launch playbook: Aligning teams, tools, and timing for market impact
Marc Sadler, Former VP of Product Marketing, RealPage
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14:30
Momentum by GTM Alliance
Predicting the switch: VOC in the age of AI
Dhvani Unadkat, Product GTM and Strategy Lead, PayPal
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15:00
Momentum by GTM Alliance
Real-time enablement: AI coaching, roleplays, and deal support during launch
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16:00
Momentum by GTM Alliance
From adoption to expansion: building a repeatable NRR engine
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16:30
Momentum by GTM Alliance
Lessons learned: turning launch data into the next-quarter GTM plan
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Revenue Operations
09:15
Optimize by Revenue Operations Alliance
Change management in RevOps: Turning disruption into opportunity
Kellee Van Horne, VP, Revenue Operations, Analytics, and New Markets, Affirm
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09:45
Optimize by Revenue Operations Alliance
From failure to force multiplier: Cracking the AI success code
Arpit Sharma, VP, Revenue Operations, Informatica
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10:00
Optimize by Revenue Operations Alliance
Leading go-to-market transformation for scalable growth
Kari Roberts, VP Revenue Operations & Strategy, BetterUp
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11:00
Optimize by Revenue Operations Alliance
Revenue at the speed of the customer: Adaptive RevOps for the modern market
Roshin Unnikrishnan, Sr Director: Growth and Rev Ops, Cisco
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11:30
Optimize by Revenue Operations Alliance
Panel: Predictive models and revenue forecasting in real time
Gwendolyn Doi, Director, Worldwide Sales Strategy & Operations Adobe, Adobe
Tony Silva, Sr. Director, Head of Revenue Operations, R Systems
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14:15
Optimize by Revenue Operations Alliance
Roundtable discussions
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14:45
Optimize by Revenue Operations Alliance
From insight to impact: A framework for turning data Into GTM decisions
Jiaxi Zhu, Head, Analytics & Insights, Google
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15:45
Optimize by Revenue Operations Alliance
Exposing hidden growth leaks: Predict, detect, accelerate
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16:15
Optimize by Revenue Operations Alliance
Panel: RevOps 2.0 - Shaping the future of revenue operations
Olga Traskova, VP, Revenue Operations, Birdeye
Sandip Patil, Senior Vice President Revenue Operations, Global Payments Inc.
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Get your early bird

ticket for Catalyst

Step into a room full of sales enablement leaders tackling the same challenges you are, and get even closer with the wider go-to-market community.

➔ Pressure-test your strategies with frameworks shared by top enablement and GTM leaders.

➔ Align enablement with business outcomes and prove impact to executives across the org.

➔ Operationalize AI and automation to scale enablement efficiency and impact.

➔ Meet peers in RevOps, product marketing, and customer success to unlock new cross-functional wins.

San Francisco
January 21, 2025

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