SpeakersAgendaWhy attendPartnersVenue
Locations ▼

Get invited

Register now

Partner with us

Register now

Event starts in:
0

days :

0

: hours :

0

minutes

0

until early bird prices end

January 21, 2026
South San Francisco Conference Center
255 South Airport Boulevard
South San Francisco

View the
agenda

With your ticket to Catalyst you'll unlock access to five expert-led tracks, giving you a 360 view of the entire GTM lifecycle.


Master high-impact launches, build momentum with scalable GTM playbooks, catalyze sales effectiveness, optimize operational efficiency with AI, and drive customer loyalty, retention & expansion.

Explore the multi-track agenda and customize your onsite experience.

Sponsor

Download brochure

Register now

What's on
Catalyst
Launch
Expand
Momentum
Optimize
Catalyst
Catalyst
08:00
Exhibition & networking
Registration and breakfast
See the details
09:00
Catalyst by Sales Enablement Collective
Ice breaker and introduction
See the details
09:15
Catalyst by Sales Enablement Collective
Ruthless adaptation: Elevating sales enablement to a board-level conversation
Kaitlin Mantani, VP of Sales Enablement, OpenText
See the details
09:45
Catalyst by Sales Enablement Collective
Fireside chat: Shortening ramp time and boosting sales productivity on a lean budget
Kris Schultz, Director, Sales Enablement, Rhombus
Sean Bailey, Director of Revenue Enablement, Azuga
See the details
10:15
Catalyst by Sales Enablement Collective
Building a content engine sellers actually use
See the details
10:45
Exhibition & networking
Networking and coffee break
See the details
11:15
Catalyst by Sales Enablement Collective
AI that sells: Real enablement use cases you can steal
Don Schmidt, Senior Director, Sales Enablement, Deel
Caroline Fox, VP, Revenue Enablement, MaintainX
See the details
11:45
Catalyst by Sales Enablement Collective
Turning conversation data into coaching that closes deals
See the details
12:15
Catalyst by Sales Enablement Collective
From training to transformation: Pivoting enablement into a true growth engine
Sara Kwan, Director, Global Sales Enablement, Intuit
See the details
12:45
Exhibition & networking
Lunch
See the details
13:45
Catalyst by Sales Enablement Collective
Roundtable discussions: Solving today’s toughest enablement challenges
See the details
14:30
Catalyst by Sales Enablement Collective
Mastering change management: Turning enablement launches into lasting behavior
See the details
15:00
Catalyst by Sales Enablement Collective
Building your charter, operating model, and metrics
John Chinello, Senior Director, Global Sales Enablement, F5
See the details
15:30
Exhibition & networking
Networking and coffee break
See the details
16:00
Catalyst by Sales Enablement Collective
Panel | From reactive to strategic: Redefining enablement’s role in the GTM engine
Andrew Hazard, Director, Revenue Enablement, Webflow
Sara Kleiman, Senior Director of Sales & Partner Enablement, Automation Anywhere
See the details
17:00
Exhibition & networking
Happy hour sponsored by Sales Enablement Collective
See the details
Launch
09:15
Launch by Product Marketing Alliance
The next era of PMM: Owning the mandate at the center of GTM
Harsh Jawharkar, VP Product Marketing, Pagerduty
See the details
09:45
Launch by Product Marketing Alliance
Positioning power plays: How to win exec buy-in and lock in your narrative
See the details
10:15
Launch by Product Marketing Alliance
Supercharged marketing: From gamified messaging to AI-powered everything
Lanie Schenkelberg, VP, Product Marketing, Inovalon
Christopher Marin, Associate VP Digital Marketing, Inovalon
See the details
11:15
Launch by Product Marketing Alliance
Panel - PMM GTM horror stories (and how we survived them)
Karen Zhang, Former Head of Product Marketing, eBay
Maura Tuohy Di Muro, Roblox
Marc Canabou, VP, B2B and Product Marketing, Visa
See the details
12:00
Launch by Product Marketing Alliance
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
14:03
Launch by Product Marketing Alliance
Breaking GTM inertia: leading change across silos and distributed teams
See the details
15:00
Launch by Product Marketing Alliance
Unlocking growth through pricing power
Jon Rooney, VP, Product Marketing, Box
See the details
16:00
Launch by Product Marketing Alliance
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena Kozlova, VP, Marketing, Finch
Neel Patel, Head of AI, Product Marketing, Asana
See the details
16:30
Launch by Product Marketing Alliance
PMMs - You don’t need to throw out the GTM playbook because of AI
Andrew Keating, VP of Product and Solutions Marketing, LogicMonitor
See the details
Expand
09:15
Expand by Customer Success Collective
The language of expansion: Communicating value that matters
Haille Trimboli, Associate Director, Customer Success, Harvard Business Impact
See the details
09:45
Expand by Customer Success Collective
Pooled CS teams: Efficient, expandable, and customer-centric
Laurence Leong, Head of Scaled Customer Success, Okta
See the details
10:15
Expand by Customer Success Collective
Why great work isn’t always enough: Expand your career
Jen Gussman, Director, Customer Success Account Management, Microsoft
See the details
11:45
Expand by Customer Success Collective
Interactive roundtable discussions: Aligning CS with GTM strategy
See the details
13:30
Expand by Customer Success Collective
Panel | Scaling and expanding customer success: The AI advantage
Aabhas Lal, Director, Customer Success, Securonix
Harita Salvi, Senior Director, Global Customer Success, Jumpcloud
Kelsey Kearns, Head of Customer Success, Rockerbox, DoubleVerify
See the details
15:45
Expand by Customer Success Collective
Panel | The revenue side of CS: Renewal and expansion strategies that work
Chris Bezold, Senior Director of Customer Success, LucidLink
Paul Kelley, Director of Customer Success, EarnIn
Lino Persi, VP, Customer Success, Oracle
See the details
16:30
Expand by Customer Success Collective
Expanding CS reach without adding headcount
Tony Gulley, Director of Customer Success & Strategic Operations, EliseAI
See the details
Momentum
09:15
Momentum by GTM Alliance
Panel: Aligning product, marketing, sales, and CS before you launch
See the details
10:00
Momentum by GTM Alliance
Evidence-based ICP and segmentation
See the details
11:00
Momentum by GTM Alliance
Fireside chat: Positioning, messaging, and storytelling: how PMM and enablement make it stick
See the details
11:30
Momentum by GTM Alliance
Panel: Choosing and sequencing GTM motions
See the details
12:15
Momentum by GTM Alliance
The GTM launch playbook: Aligning teams, tools, and timing for market impact
See the details
14:30
Momentum by GTM Alliance
Predicting the switch: VOC in the age of AI
See the details
15:00
Momentum by GTM Alliance
Real-time enablement: AI coaching, roleplays, and deal support during launch
See the details
16:00
Momentum by GTM Alliance
From adoption to expansion: building a repeatable NRR engine
See the details
16:30
Momentum by GTM Alliance
Lessons learned: turning launch data into the next-quarter GTM plan
See the details
Optimize
09:15
Optimize by Revenue Operations Alliance
Change management in RevOps: Turning disruption into opportunity
See the details
09:45
Optimize by Revenue Operations Alliance
From failure to force multiplier: Cracking the AI success code
See the details
10:15
Optimize by Revenue Operations Alliance
Panel: Predictive models and revenue forecasting in real time
See the details
11:30
Optimize by Revenue Operations Alliance
Leading go-to-market transformation for scalable growth
See the details
12:00
Optimize by Revenue Operations Alliance
Revenue at the speed of the customer: Adaptive RevOps for the modern market
See the details
14:15
Optimize by Revenue Operations Alliance
Align to accelerate - The power of true cross-team collaboration
See the details
14:45
Optimize by Revenue Operations Alliance
From insight to impact: A framework for turning data Into GTM decisions
See the details
15:45
Optimize by Revenue Operations Alliance
Exposing hidden growth leaks: Predict, detect, accelerate
See the details
16:15
Optimize by Revenue Operations Alliance
Panel: RevOps 2.0 - Shaping the future of revenue operations
See the details

Get your early bird

ticket for Catalyst

Step into a room full of sales enablement leaders tackling the same challenges you are, and get even closer with the wider go-to-market community.

➔ Pressure-test your strategies with frameworks shared by top enablement and GTM leaders.

➔ Align enablement with business outcomes and prove impact to executives across the org.

➔ Operationalize AI and automation to scale enablement efficiency and impact.

➔ Meet peers in RevOps, product marketing, and customer success to unlock new cross-functional wins.

San Francisco
January 21, 2025

Save $200

Useful links

Contact us

Privacy

made with Acara

Join the conversation