Sales enablement has long been viewed as a “nice to have” support function - valuable, but not essential. In today’s environment of constrained budgets, rising execution risk, and pressure to scale revenue efficiently, that perception is no longer sustainable. Enablement must evolve into a must-have, strategic lever directly tied to revenue outcomes. This session explores the journey from enablement as a program-driven function to enablement as a business-critical capability. We will examine what shifts when enablement moves beyond training and content to focus on execution, consistency, and measurable impact. Attendees will learn how to reframe enablement in the language executives and boards care about, outcomes, risk reduction, and scalability, and how to build the operating model, metrics, and partnerships required to earn a seat at the leadership table. By the end of this session, enablement leaders will walk away with a clear roadmap for repositioning their function from “nice to have” to “must have,” and for demonstrating why enablement is one of the most powerful levers for driving predictable, efficient revenue growth.