Sales enablement has spent years building training, content, and programs, yet many organizations still struggle to see real impact on revenue. In this fireside chat, Dawn O’Rourke shares how she has transformed enablement from a support function into a true growth engine by building an operating system that drives real execution in the field. Drawing on her experience leading global revenue enablement at high-growth SaaS companies, Dawn will walk through how to design an enablement operating system that gets teams truly ready to sell the platform and drive growth in an AI-powered market. She will cover how to align enablement to the business, structure the team for scale, build governance and accountability, and connect enablement investments directly to pipeline, deal velocity, and expansion. Attendees will leave with a practical framework for evolving enablement from “training” to “transformation,” along with real-world examples of what it takes to drive sustained performance across sales, presales, customer success, and partners.