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Don
Schmidt
Senior Director, Sales Enablement
Deel
Don has over 20 years of experience working in tech, start-up, B2B, and SaaS environments. He has a strong passion for building out sales enablement, sales, and L&D training teams. Don firmly believes that results can only be achieved through collaboration. Integrity is at the core of Don's work ethic, and he strives to be a great coach to his team. He follows the philosophy that true learning happens when there is laughter involved, emphasizing the importance of an engaging and enjoyable learning environment.
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21 January 2026 11:15 - 11:45
AI that sells: Real enablement use cases you can steal
Forget the hype - this session dives into how enablement teams are actually using AI to move the revenue needle. Through detailed case studies, you’ll see how leading organisations are personalising onboarding, surfacing actionable deal insights, automating content delivery, and coaching at scale - all with limited resources. You’ll walk away with practical, proven examples to adapt for your own team, plus a clear view of where AI is making a measurable difference today (and where it isn’t worth the effort yet).