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Jocelle
Sarenpa
Sales & GTM Leader
Avalara
Jocelle Sarenpa is the Sales Enablement Director for Field Nation, where she designs and deploys training curriculum supporting strategic programs for the revenue teams. Jocelle’s passionate about learning, human connection and communication - making sales enablement the perfect profession for her! With nearly two decades in a variety of sales roles in both B2C and B2B, across a myriad of industries, she brings a unique perspective to today’s sellers.
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21 January 2026 09:00 - 09:15
Ice breaker and introduction
Meet new faces and break down the early-day barriers with a guided ice breaker that makes connecting easy. We’ll walk you through the day, highlight key themes, and share tips to help you get the most from Catalyst.
21 January 2026 12:15 - 12:45
Fireside chat: From training to transformation - the enablement operating system
Sales enablement has spent years building training, content, and programs, yet many organizations still struggle to see real impact on revenue. In this fireside chat, Dawn O’Rourke shares how she has transformed enablement from a support function into a true growth engine by building an operating system that drives real execution in the field. Drawing on her experience leading global revenue enablement at high-growth SaaS companies, Dawn will walk through how to design an enablement operating system that gets teams truly ready to sell the platform and drive growth in an AI-powered market. She will cover how to align enablement to the business, structure the team for scale, build governance and accountability, and connect enablement investments directly to pipeline, deal velocity, and expansion. Attendees will leave with a practical framework for evolving enablement from “training” to “transformation,” along with real-world examples of what it takes to drive sustained performance across sales, presales, customer success, and partners.
21 January 2026 16:45 - 17:00
Closing remarks
As the event comes to an end, we'll look back on the learnings from the day, share key takeaways, and make final connections before happy hour!