To earn a strategic seat at the table, enablement must run like a business within the business. In this session, John Chinello shares how his team built a clear enablement charter and operating model to define priorities, set expectations, and prove impact across the revenue organisation. You’ll learn how to create an intake process that controls requests and keeps work aligned to business goals, design repeatable workflows using the ADDIE-inspired model, and report on results with metrics that resonate with executives. Expect real templates, practical examples, and honest lessons learned - so you can take the guesswork out of scaling enablement and confidently show your value.