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Jon
Rooney
VP, Product Marketing
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Jon is a product marketing leader with extensive experience across marketing strategy, product management, and client services at organizations ranging from the world’s largest software and consulting firms to hyper-growth startups. He has deep domain expertise in enterprise software, big data, DevOps, IT operations, cloud computing, developer marketing, and application platform strategy. With a career spanning both large-scale enterprises and nimble startups, Jon specializes in bringing complex technologies to market with clarity and impact. His expertise includes AI, data science, developer and platform marketing, and strategy development, paired with strong cross-functional leadership in product management, program execution, and client engagement. Known for blending technical insight with customer-focused storytelling, Jon drives go-to-market strategies that resonate with developers, enterprises, and partners alike.
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21 January 2026 15:00 - 15:30
Unlocking growth through pricing power
Pricing and packaging decisions shape how buyers perceive value, how sales tell the story, and how fast products scale. Yet in too many orgs, PMMs are pulled in late — asked to “message the price” instead of influence the strategy. This keynote challenges that dynamic and shows how PMMs can claim a seat at the pricing table. You’ll explore how market insights, competitive intelligence, and buyer research feed into pricing models, how packaging fuels adoption and expansion, and how PMMs can prove their impact when revenue outcomes are on the line. Key learnings: - How to influence pricing strategy with buyer insights and competitive data. - Packaging tactics that drive adoption, expansion, and differentiation. - How to position pricing changes internally to win cross-functional buy-in. - Real-world examples of PMMs who turned pricing strategy into a GTM growth lever.