21 January 2026 09:15 - 09:45
Ruthless adaptation: Elevating sales enablement to a board-level conversation
When Kaitlin first stepped into leading Sales Enablement at OpenText, the environment was messy - more oil and water than alignment. On paper, the team wasn’t set up for success, but through intentional change management and what Kaitlin calls the Four Principles of Ruthless Adaptability, they transformed Enablement into a board-level conversation that now shapes how sales executes against company strategy.
In this session, Kaitlin will share how ruthless adaptation - letting go of control, taking calculated risks, and relentlessly linking Enablement to impact - became the key to driving change in an environment where skills, markets, and customer expectations shift faster than ever. Attendees will learn how to:
• Set and connect a clear vision to the “why” of the business.
• Reset expectations to match new realities.
• Communicate constantly and transparently.
• Link Enablement’s work directly to measurable business impact.
This journey wasn’t easy, but it was transformative - and ultimately, it was fun. Whether you’re starting in a place of misalignment or looking to elevate your Enablement function, you’ll leave with a practical framework for turning challenges into influence, creating success even when the odds are stacked against you, and earning a true seat at the executive table.