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Karen
Zhang
Former Head of Product Marketing
eBay
Karen Zhang is formerly the Head of Product Marketing, Fashion at eBay. Prior to eBay, she has led Marketing, Product Marketing, and Digital Analytics at RetailMeNot, Mercari US, Conde Nast, Sephora, and various early stage startups. She specializes in C2C marketplaces and consumer tech but also has experience with B2B Product Marketing within the commerce tech space. Originally from Boston, MA, she has spent the better part of the last decade in San Francisco, CA.
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21 January 2026 11:15 - 12:00
Panel - PMM GTM horror stories (and how we survived them)
Behind every polished launch or perfect campaign is a backstory of things that went horribly wrong. This panel brings those stories into the open — the failed launches, the misaligned narratives, the metrics that backfired. But more importantly, it reveals the frameworks PMMs built after the fact to make sure the same mistakes never happened again. You’ll leave with practical, battle-tested insights you won’t find in polished case studies. Key learnings: - Red flags that signal a GTM program is headed for disaster. - Crisis playbooks: how to pivot when failure is already public. - How to institutionalize lessons learned into future GTM processes.