PMMs are often asked to “get everyone aligned” without the authority to make final calls. The result is slower decisions, diluted accountability, and lost GTM velocity. This fireside gets past the platitudes and quantifies the real cost of misalignment, then shows how PMMs establish clear ownership, build lightweight operating cadences, and earn decision rights that speed execution. You will leave with pragmatic tactics to turn alignment from a tax into a multiplier across product, sales, CS, and rev ops. Key learnings: - Diagnose when alignment is killing momentum and how to quantify the drag. - Convert alignment meetings into crisp ownership, SLAs, and decision rules. - Build a PMM-led GTM cadence that speeds launches and reduces rework. - Earn durable influence without a reorg by proving time-to-impact.