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Sara
Kleiman
Senior Director of Sales & Partner Enablement
Automation Anywhere
Sara Kleiman is a seasoned sales and marketing leader with deep expertise in building enablement strategies that drive revenue growth and empower go-to-market teams. She currently serves as Senior Director of Sales & Partner Enablement at Automation Anywhere, where she leads initiatives to align sales, partners, and customer success around a technology-led, AI-driven approach to scaling performance. Prior to joining Automation Anywhere, Sara held enablement and marketing roles at Dell, Salesforce, and AWS. With a background in product marketing, sales strategy, and enablement, Sara has developed and led programs that improve seller effectiveness, accelerate onboarding, and create lasting customer value. Known for her ability to connect strategic vision with practical execution, she is passionate about leveraging digital learning, tools, and insights to help sales teams thrive in a rapidly evolving market. When she’s not building enablement or marketing strategies, Sara can be found walking her dachshund around the city, planning her next adventure, or trying out new recipes in the kitchen. She also enjoys staying active in the gym and has a passion for fashion!
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21 January 2026 16:15 - 17:00
Panel | From reactive to strategic: Redefining enablement’s role in the GTM engine
Enablement is shifting fast - from rolling out training and content to shaping go-to-market strategy at the executive level. But making that leap isn’t easy. It requires credibility, trust with CROs and sales leadership, and a willingness to adapt when tech, skills, and customer expectations evolve faster than ever. In this conversation, experienced enablement leaders will share how they’ve repositioned their teams from support function to strategic driver. Expect practical discussion on: - Gaining trust and buy-in from senior leadership when enablement is misunderstood or undervalued. - Partnering effectively with RevOps, product marketing, and customer success to drive cohesive GTM execution. - Using data and visible wins to build influence without large budgets or extra headcount. - Where AI fits into scaling enablement while keeping impact clear and measurable. You’ll leave with real-world strategies to elevate enablement’s seat at the table and influence how your company sells, scales, and adapts.