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October 21, 2026
The Ritz-Carlton
3 Potsdamer Platz
Berlin

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What's on
Sales Enablement Summit
Networking and exhibition
October 21
October 21
October 21
08:00
Sales Enablement Summit
Registration and networking
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09:00
Sales Enablement Summit
Chairperson opening remarks
Anthony Fritsch, Program Manager - Sales Leader Enablement, Freshworks
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09:15
Sales Enablement Summit
Beyond the cleanup crew: Building enablement that gets in the room early
Helga Simixhiu, Senior Revenue Enablement Specialist, Personio
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09:45
Sales Enablement Summit
From content overload to just-in-time enablement: Getting reps what they need, when they need it
Yu chul Chung, Head of Global Sales Enablement, Elektrobit
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10:15
Sales Enablement Summit
Fireside Chat: Beyond the first x-selling win: How sales enablement creates account expansion at scale
Thorsten Stiller, EMEA Field Sales Enablement Manager, Hewlett Packard Enterprise
Leila Schwarz, Global Director Sales Execution Enablement, Hewlett Packard Enterprise
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10:45
Sales Enablement Summit
Coffee break and networking
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11:15
Sales Enablement Summit
Roundtable discussion: The enablement problem-solving room
Rafhael Dalto, Lead Competitive Sales Enablement, Schindler Group
Sonia Pupaza, Revenue Enablement Lead, Empower Value
Bettina Meurer, Head of Sales Enablement & Market Analysis, Smiths Detection
Ralf Gehrke, Senior Director Global Sales & Technical Enablement, Akamai Technologies
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12:00
Sales Enablement Summit
Closing the last mile: Lessons from a global vertical enablement rollout
Jaren Krchnavi, Head of Sales Enablement, Siemens
Melina Hönig, Sales Learning & Development, Siemens
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12:30
Sales Enablement Summit
Lunch break
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13:30
Sales Enablement Summit
The manager multiplier: Why frontline leaders are enablement's greatest force multiplier
Anthony Fritsch, Program Manager - Sales Leader Enablement, Freshworks
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14:00
Sales Enablement Summit
Workshop: Design the SKO you would actually run
Sonia Pupaza, Revenue Enablement Lead, Empower Value
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15:00
Sales Enablement Summit
Coffee break and networking
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15:30
Sales Enablement Summit
The new revenue skill stack: how enablement defines and builds modern selling capability
Sven Roeleven, SVP, GTM Enablement, ARIS
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16:00
Sales Enablement Summit
Panel: What should humans still own in an AI-led sales motion?
Ralf Gehrke, Senior Director Global Sales & Technical Enablement, Akamai Technologies
Jaren Krchnavi, Head of Sales Enablement, Siemens
Sven Roeleven, SVP, GTM Enablement, ARIS
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16:45
Sales Enablement Summit
Closing remarks
Anthony Fritsch, Program Manager - Sales Leader Enablement, Freshworks
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17:00
Sales Enablement Summit
Happy hour
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