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January 21, 2026
Palo Alto

Catalyst
Powered by Sales Enablement Collective

The next evolution of sales enablement starts here.

Catalyst brings the SEC community together, and opens the room to GTM leaders across product marketing, RevOps, customer success, and strategy.

This is where enablement breaks out of its lane, builds cross-functional influence, and learns how to drive the entire GTM engine forward.

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Putting the Go-to-Market

puzzle together

Enablement is just one piece of the go-to-market engine. Catalyst brings the rest of the picture into view. Your pass doesn’t stop at sales enablement, it unlocks the entire GTM ecosystem happening side by side: product marketing, revenue operations, customer success, and GTM strategy.

Move freely between summits, learn how every function fits together, and connect with the people driving GTM strategy end-to-end.

One ticket. One roof. The complete GTM picture.

Jan 20, 2026
Momentum, by GTM Alliance

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Jan 21, 2026
Launch, by Product Marketing Alliance

More info →

Jan 21, 2026
Expand, by Customer Success Collective

More info →

Get your early bird

ticket for Catalyst.

Step into a room full of sales enablement leaders tackling the same challenges you are, and get even closer with the wider go-to-market community.

➔ Pressure-test your strategies with frameworks shared by top enablement and GTM leaders.

➔ Align enablement with business outcomes and prove impact to executives across the org.

➔ Operationalize AI and automation to scale enablement efficiency and impact.

➔ Meet peers in RevOps, product marketing, and customer success to unlock new cross-functional wins.

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January 21, 2025

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What our
attendees say...

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A snapshot of

our speakers...

Vijay
Chaudhari
Head of Sales Enablement
Tipalti
Don
Schmidt
Senior Director, Sales Enablement
Deel
Caroline
Fox
VP, Revenue Enablement
MaintainX
Kaitlin
Mantani
VP of Sales Enablement
OpenText
Kris
Schultz
Director, Sales Enablement
Rhombus
Sean
Bailey
Director of Revenue Enablement
Azuga
John
Chinello
Senior Director, Global Sales Enablement
F5
Sara
Kwan
Director, Global Sales Enablement
Intuit
Sara
Kleiman
Senior Director of Sales & Partner Enablement
Automation Anywhere
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What you’ll get

out of the summit

  • Explore AI-driven strategies to scale enablement and drive measurable revenue impact.

  • Build lasting connections with enablement and GTM leaders sharing real-world solutions.

  • Elevate enablement’s role as a strategic growth driver through stronger cross-functional alignment.

January 21, 2026
Palo Alto

Catalyst by Sales Enablement Collective

Agenda
at a glance

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Testimonials
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Discover how to measure the impact of enablement, proving ROI and aligning your efforts with revenue-driving outcomes.

Metrics & KPIs

Product Marketing Manager

Leverage AI and automation to streamline enablement processes, enhance productivity, and stay ahead in an evolving sales landscape.

AI & automation

Product Marketing Manager

Break down silos and foster alignment with sales, product marketing, RevOps and CS to create a unified approach to driving success.

Cross-functional collaboration

Product Marketing Manager

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Unlock the power of data to identify skill gaps, optimize training programs, and enhance rep performance across your sales function.

Data-driven decisions

Product Marketing Manager

Build and execute comprehensive enablement strategies that deliver consistent, predictable results across your sales team.

Enablement strategy

Product Marketing Manager

Learn how to scale enablement programs to support rapid growth, align stakeholders, and drive GTM efficiency.

Strategies to scale

Product Marketing Manager

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Our Stats

30+

Speakers

150+

Attendees

80%

Senior management

100+

Companies

See the feedback

from previous summit's...

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Rating your experience

In 2025, attendees at our 2025 Sales Enablement Summit - the foundation for Catalyst - rated their experience 8/10.

Likelihood of returning

80% said they’re likely or very likely to attend another SEC-led enablement event.

Building your knowlegde

72% joined to stay ahead of industry trends - with more than half looking for fresh ideas they could act on right away.

January 21, 2026
Palo Alto

Download

your brochure

Get a full look at everything Catalyst powered by SEC offers - from agenda highlights and speaker line-up to the added value of our co-located GTM summits.

Need to secure budget sign-off? We’ve got you covered. Use our ready-made “convince your boss” letter to fast-track approval and get your ticket locked in.

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Convince your boss

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Executive
summary

  • A community of senior enablement decision-makers

  • The world’s most innovative companies

  • 100+ attendees

Who's attending...

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Take a look at our past summits

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Elevate your team's
enablement game

You'll save at least $600 when you purchase as a group of 3 or more. Chat to Louis to secure the best rate.

Book a call with Louis

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Check out our

summit series...

Oct 14, 2025
Sales Enablement Summit
Berlin

Find out more

Oct 29 & 30, 2025
Sales Enablement Summit
Boston

Find out more

Oct 30, 2025
Sales Enablement Summit
Sydney

Find out more

Nov 12 & 13, 2025
Sales Enablement Summit
Toronto

Find out more

Nov 19 & 20, 2025
Sales Enablement Summit
Chicago

Find out more

Dec 03 & 04, 2025
Sales Enablement Summit
London

Find out more

Jan 28, 2026
Sales Enablement Summit
Washington

Find out more

Feb 24 & 25, 2026
Sales Enablement Summit
Austin

Find out more

Mar 12 & 13, 2026
Sales Enablement Summit
New York

Find out more

Mar 26, 2026
Sales Enablement Summit
Paris

Find out more

Apr 01 & 02, 2026
Sales Enablement Summit
Denver

Find out more

May 28 & 29, 2026
Sales Enablement Summit
Amsterdam

Find out more

Jun 03 & 04, 2026
Sales Enablement Summit
Atlanta

Find out more

Jun 17 & 18, 2026
Sales Enablement Summit
Seattle

Find out more

Jun 24 & 25, 2026
Sales Enablement Summit
London

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Sep 16 & 17, 2026
Sales Enablement Summit
San Francisco

Find out more

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Interested in more than one summit? Speak to our team.

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Got a question?

Speak to the team

Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.

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